Artist Marketing 101 with Taz Benitez

So you are a musician, a model, an artist or an aspiring actor or actress, but where and how do you market your abilities to companies in order to derive a solid paycheck? This has been the problem that has plagued many would-be artists, especially in the industry hot-zone of Los Angeles for decades. It seems almost every waiter or waitress that you run into is also a singer or actor. But you rarely hear about any of them crossing over and getting a run at the big time.

According to Marketing 101’s host, Taz Benitez, this is mainly because these people have no idea on how to market their abilities to the right people in the right places. For over a decade Taz has been involved heavily in online marketing of every kind of artist. From photographers trying to build a portfolio, to singers and songwriters trying to get a record deal, Benitez has offered advice and counsel, and is considered to be an industry professional.

In his once per month 30 minute show, Taz guides listeners with useful and relevant advice on how to turn their careers around in their industry. His content includes successful marketing campaigns, based upon testimony and solid examples. He calls his advice “marketing 101” and strives to impress upon his audience that you are what you make yourself. If you are looking to break into your industry, no matter what it is, you have to allow people to perceive your abilities in the right way. By using the advice he gives on his show, you will have a much better idea on how to approach getting your name out in your industry, which is generally followed by success.